The Onion Gives It’s PR Team A Challenge

Disclaimer – be warned that this post has offensive language and do not reflect the views of this blog.

I hope The Onion had a good PR team, because they are going to need it.

For those who missed it, The Onion (known mostly for their satirical humor) took it to the edge with this tweet during The Oscars:

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Yes, that tweet is aimed at 9 year old Oscar Nominee Quvenzhané Wallis of Beasts of the Southern Wild. The Onion is known for targeting celebs and changing up stories all for fun, but this is uncalled for to say the least.

After it took them an hour to take the tweet down, it took even longer to get this Facebook post from them:

Feb. 25, 2013
Dear Readers,

On behalf of The Onion, I offer my personal apology to Quvenzhané Wallis and the Academy of Motion Picture Arts and Sciences for the tweet that was circulated last night during the Oscars. It was crude and offensive — not to mention inconsistent with The Onion’s commitment to parody and satire, however biting.

No person should be subjected to such a senseless, humorless comment masquerading as satire.

The tweet was taken down within an hour of publication. We have instituted new and tighter Twitter procedures to ensure that this kind of mistake does not occur again.

In addition, we are taking immediate steps to discipline those individuals responsible.

Miss Wallis, you are young and talented and deserve better. All of us at The Onion are deeply sorry.

Sincerely,

Steve Hannah
CEO
The Onion

While the apology is appreciated, damage has been done.

Social Media is both a good and scary place. Say the wrong thing, and everyone will eat you alive.

What do you think? Was this a joke, or a disgruntled employee? If it was joke, why would it even be mentioned? And last, but not least – just why?

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