Look who was awake and watching The Oscars tonight!
With a host like Seth MacFarlane, you never know what can happen. RedBox got a taste of this first hand tonight.
During the Oscars, host Seth MacFarlane commented on his own movie, Ted, by saying you can rent the movie at any ‘urine smelling’ RedBox with ‘bums’ around it.
Well, RedBox marketing was watching and responded accordingly:
Social Media Marketers take note – With a big event like this, anything can happen. You must be ready and available to respond to anything thrown your way and capitalize on it. RedBox did just that tonight.